Fletcher Clothing part 2: Applying the Logo

Flecther Apparel comp

After creating the logo, the next step is to see how it might appear when placed on different kinds of apparel.

Hat Turnaround

The hat shows what it might look like if the shield logo was an embroidered patch and starts the use of the small “F” for times when the full logo is too bulky.

Hoodie Front and Back

The hooded sweatshirt show both screen printing and embroidery applications. The text and shield logos are traditional screen and the small “F” is embroidered as it was on the hat. I decided to keep the materials to more traditional cotton to go along with an extreme sports shabby-chic aesthetic.

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