The idea for this came from a Tweet that I had made after hearing multiple people use the shortened colloquial form of “totally.”
Totes Totes is an imaginary online store dealing in reusable shopping and tote bags as well as plastic containers used for storage. The original concept for the logo was that text would form the shape of the bag, but that quickly evolved into a more straightforward text layout that could easily be embossed into various merchandise.
The inspiration for the style is the recent handcrafted look. I chose typefaces that evoke the playful, non-uniform aesthetic while also being controlled. The color scheme is meant to mimic the environmental initiative behind reusable shopping bags and to ground the text a little bit.