Logo Design

Business Logo

The idea for this came from a Tweet that I had made after hearing multiple people use the shortened colloquial form of “totally.”

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Fletcher Clothing part 2: Applying the Logo

Flecther Apparel comp

After creating the logo, the next step is to see how it might appear when placed on different kinds of apparel.
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Fletcher Clothing part 1: The Logo

Fletcher Clothing

Fletcher was originally a project that I developed during college. I always liked the name, but felt that I could have better executed the design, so I thought I would take a chance to give it an up-to-date aesthetic.

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